Shades Up for Kids - Terms and Conditions

#ShadesUpforKids Official Rules

Official Rules. 

The Official Rules of #shadesupforkids are set forth below (the “Rules”).  By participating in #shadesupforkids, participant agrees to be bound by the terms of the Rules.


#shadesupforkids is a charitable initiative sponsored by CU Cooperative Systems, Inc., dba CO-OP Financial Services, (“CO-OP”), a nonprofit California cooperative located at 9692 Haven Ave, Rancho Cucamonga, CA 91730. 


#shadesupforkids is open to persons 18 years of age or older, including any officers, employees or directors of CO-OP or members of their immediate families.  All federal, state, and local laws and regulations apply.  Participants are not required to be a member, client or employee of CO-OP or of a credit union. 

How To Participate.

To participate, post a selfie with an airplane window shade raised in the background, tagged with the hashtag #shadesupforkids, between April 10, 2018 and CO-OP’s 2018 THINK conference, which begins on May 7, 2018 (the “Term”).  

CO-OP Donations; Maximum. 

For each qualified selfie posted, CO-OP will donate $10.00 each to Children’s Miracle Network Hospitals and the National Credit Union Foundation, up to a maximum total of $10,000.   CO-OP may, in its sole discretion, make continue to make donations for selfies posted after it reaches this maximum, and will use good faith efforts to publicize if the maximum donation for the initiative has been reached.  

About CMN Hospitals and NCUF. 

If you would like to learn more about CMN Hospitals or the National Credit Union Foundation, please visit them at:

Conditions; Release 

Only one (1) posting is eligible per Participant.  All selfies must be posted by May 7, 2018.  By posting a selfie, you agree to be bound by these Rules. Neither CO-OP nor its agents, representatives and affiliates, shall be responsible or liable for: (i) telephone, electronic, hardware or software program, network, Internet, or computer malfunctions, failures, or difficulties of any kind; (ii) failed, incomplete, garbled, or delayed computer transmissions; (iii) any condition caused by events beyond the control of CO-OP that may cause #shadesupforkids to be disrupted or corrupted; or (iv) any injuries, losses, or damages of any kind arising in connection with or as a result of participation in #shadesupforkids.
By participating in #shadesupforkids, participants further agree to release and hold CO-OP and its employees, officers, directors, shareholders, agents, and representatives harmless from any losses, damages, rights, claims and actions of any kind in connection with #shadesupforkids.

Governing Law.

#shadesupforkids and the rights and obligations of CO-OP and Participants will be governed and controlled by the laws of the State of California, without reference to the applicable choice of law provisions.