RANCHO CUCAMONGA, California – CardNav by CO-OP, the first-to-market mobile card controls and alerts application, is now available across all credit and debit products and gains a series of new features ensuring the credit union brand is front and center, while supporting a seamless member experience.
New Features and Functionality
CardNav’s latest functionality is focused on making CardNav easier, faster and more convenient for cardholders to use, helping credit unions to stay ahead of member expectations.
Enhancements are led by the enabling of members to now manage both credit and debit cards from a single CardNav account. Whereas previous versions offered debit only, the latest iteration addresses the need for integration between the growing number of member touchpoints. By giving members a single view of their entire cards experience, both credit and debit, credit unions can enhance member loyalty while growing one of their most profitable assets.
The new CardNav also offers fingerprint and facial login to authenticate cardholders, making the mobile app login experience more convenient and user-friendly. In addition, member ease-of-use is enhanced with the ability to override a current card control setting by responding to a one-time override alert.
Card controls and alerts are becoming increasingly important to consumers for a variety of purposes, including the ability to turn it off should the card be lost; setting limits and budgets in cases of joint ownership for parents with children going back-to-school with credit cards in hand; setting controls on where and when cards are used for travel, and better equipping cardholders in the fight against fraud.
New Configuration Options – With Credit Union Branding at the Center
With the enhanced CardNav, clients can configure the app in three different ways to suit a credit union of any size, including 1) standalone credit union-branded application; 2) credit union-branded “Companion” application, linked to the institution’s current mobile banking solution; and 3) an API that integrates with the credit union’s existing mobile banking app.
“One size does not fit all – credit unions have different needs and we support those needs with CardNav,” said Dr. Kathy Snider, SVP, Group Leader, Engage Products, for CO-OP. “Some clients will prefer to drive engagement through a single app they control using API integration, some credit unions will opt for a completely branded standalone solution to further the trust members have with their brand, and others will choose to embed the capabilities, which can be done with minimal technology effort.”
Integration flexibility for the credit union is something Jerry Bettens, Chief Information Officer for Michigan First Credit Union, believes is vital in the highly competitive card market. “Offering controls and alerts is becoming something our members expect,” said Bettens. “How you deliver that functionality is the part that can truly make your credit union stand out. Having access to CO-OP’s API really allowed us to use our imagination when it came to integrating CardNav into our mobile and online experience. It allowed us to offer cardholders the kinds of personal touches that are especially comforting to credit union members.”
“Member engagement is absolutely top of mind for credit unions and allowing members to have highly personalized card control at their fingertips is one of the best ways to strengthen the credit union-member relationship,” said Snider. “Empowering members with the ability to decide when, where and how their cards are used is a simple, affordable way for credit unions to demonstrate their ability to provide superior payment experiences.”
For information on CardNav by CO-OP, visit https://campaigns.co-opfs.org/cardnav.