RANCHO CUCAMONGA, California – CO-OP Financial Services is encouraging credit unions and their members to help dispense miracles as well as cash at ATMs this summer.
The CO-OP ATM Network of Miracles program calls on employees or members to post photos of themselves next to a CO-OP ATM on social media using the hashtag For every photo posted by August 31, CO-OP will to Credit Unions for Kids, up to a total donation of $10,000, ultimately to benefit the industry’s charity of choice, Children’s Miracle Network Hospitals.
First announced at the THINK 19 conference in May, this promotion is aimed at continuing the momentum of the #ShadesUpForKids promotion, which raised $10,000 each for the National Credit Union Foundation and CMN Hospitals in advance of the conference.
“The contribution from even a single posted photo does a world of good; it can enhance the impact credit unions have on over 10 million children treated at CMN Hospitals every year,” said Samantha Paxson, Chief Experience Officer for CO-OP. “But the benefits of raising awareness about the credit union movement’s vast surcharge-free ATM Network – and its multimillion-dollar cooperative support for CMN Hospitals – are equally impactful.”
Through the CO-OP ATM network, credit union members have access to nearly 30,000 surcharge-free ATMs nationwide, more than any commercial bank can offer their customers. At the same time, 77 percent of American consumers say they feel a stronger emotional connection to purpose-driven brands, according to the 2018 Purpose Study by Cone Communications.
Having members participate is easy: They simply need to visit a CO-OP ATM (found via the network’s locator), look for the red triangle CO-OP ATM logo, take a picture and post it to Facebook, Twitter or LinkedIn with the hashtag .
Donations from #ATMs4CMN will be provided to Credit Unions for Kids to enhance fundraising across the country to help create turnkey campaigns and resources, and engage employees/members more effectively.
For more information on CO-OP ATM Network of Miracles, including a downloadable campaign kit with access social posts and banners, visit www.co-opfs.org/co-op-purpose/CO-OP-atm-network-of-miracles.