"Consumers want to do business with purpose-driven companies committed to bettering their communities," said Sarah Canepa Bang, EVP, Industry Relations, for CO-OP, and a member of the CMN Hospitals Board of Governors. "CO-OP Financial Services wants Americans to be aware of what credit unions are doing in their communities; CO-OP Miracle Match provides an excellent way for credit unions to maximize the positive local impact of participating in the 2016 Shop for Miracles fundraiser. In addition, our new 'league contest' highlights the important role state leagues play in the credit union system."
The two leagues will be selected based on the state with the most credit unions and the highest percentage of credit unions participating in the Shop for Miracles programs. CU4Kids is asking credit unions to make a donation of $0.25 on or before International Credit Union Day (October 20, 2016) on behalf of each of their debit/credit cardholders. Credit unions applying for CO-OP Miracle Match will receive a matching donation.
Throughout the month of October, credit unions are also being asked to urge their members to use their favorite social media channel to post something they love about their credit unions using #ShopforMiracles. Within its total support for Shop for Miracles, CO-OP will donate $1 per post (up to $100,000) to CMN Hospitals.
Each year, CU4Kids, Credit Union National Association and World Council of Credit Unions promote Shop for Miracles as a way for credit unions to celebrate International Credit Union Day.
A part of the CO-OP Purpose corporate social responsibility programs, CO-OP Miracle Match is a $1 million philanthropic matching program that encourages credit unions to create and participate in local CMN Hospital fundraisers. Credit unions can make a Shop for Miracles pledge by visiting ShopForMiracles.CU4Kids.org and sign up for CO-OP Miracle Match at http://www.co-opfs.org/miracle-match/.
For more information, visit www.co-opfs.org.
About CO-OP Financial Services
CO-OP Financial Services is a financial technology company that supports 3,500 credit unions and 60 million members by providing a cutting-edge suite of customizable tools and services. The company was the first in its industry to merge purpose, innovation and technology to help credit unions advance the industry mission of people helping people. To learn more visit www.co-opfs.org