RANCHO CUCAMONGA, Calif. (Nov. 3, 2011) - CO-OP Financial Services is urging consumers dissatisfied with the service at their banks to switch to credit unions through a series of humorous ads using the tag line "Banks Don't Like You. Credit Unions Do."
"The Nov. 5 Bank Transfer Day movement is a clear grassroots reaction to the accumulation of consumer-unfriendly actions of big banks," said Stan Hollen, President/CEO, CO-OP Financial Services. "We want to make sure consumers know that credit unions offer an alternative and that they exist for no other reason than to improve the financial lives of their members."
Print ads for the campaign include:
Each ad concludes, "Banks Don't Like You. Credit Unions Do." As the print ads run, the campaign's Twitter page will be tweeting:
"This unique campaign was designed for young adults in the 21- to 34-years-old range, who we believe are most open to switching from a bank or who are looking for their first primary financial institution," said Caroline Lane, Senior Vice President, Business Development and Marketing, for CO-OP. "This led us to take a subtle humor approach, and engage the audience with ads placed in 'alternative' metro newsmagazines and social media."
In advance of Bank Transfer Day, the ads will be appearing this week in: The Village Voice (New York), LA Weekly, OC Weekly (Orange County, Calif.), Chicago Reader, SF Weekly, Boston Dig, Atlanta Creative Loafing and City Paper (Washington, D.C.)
All of the ads and additional campaign literature can be found on the Facebook page:
Consumers can also follow the campaign on Twitter:
Consumers save more than $6.7 billion a year in lower fees and better lending rates by using credit unions rather than banks, according to Credit Union National Association (CUNA), a Washington, D.C.-based trade group. CUNA, which represents nearly 90 percent of the nation's 7,500 credit unions, estimates that the $6.7 billion total equals an average yearly savings of $75 per person or $142 per family. In addition, 80 percent of credit unions provide free checking, with no minimum balance requirement and no maintenance or activity fees.
Virtually anyone can join a credit union. To find one, visit www.aSmarterChoice.org.
About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., CO-OP Financial Services is the industry leader in access and convenience products for credit unions. With 30 years of credit union service, CO-OP connects credit union members to their accounts through network, payment processing, e-commerce, shared branching and call center services. To learn more, visit www.co-opfs.org.