What makes credit unions different from other financial institutions? Our unique sense of purpose: People helping people.

Helping people and their communities achieve financial well-being has inspired the credit union mission since the beginning, and now we go to the very heart of the matter through programs that empower, engage and assist our communities.

Through CO-OP PURPOSE we are proud to offer credit unions unique access to a growing offering of carefully crafted partnerships with other purposeful organizations that align with our joined vision.

Financial Empowerment with CO-OP PURPOSE Initiatives

By leveraging the scale and reach of our relationships with mission-driven leaders, CO-OP PURPOSE helps credit unions deliver on the promise of financial well-being. Research has shown, over and over, that financial fitness has to start at a very young age. Our CO-OP Purpose initiatives carry that torch from schools to libraries all the way to the local credit union to empower everyone in our communities, regardless of their financial literacy level, and see them reach their goals. Join us, and connect deeper with your credit union's purpose.



Make your fundraising more impactful through this $1 million annual matching program. CO-OP Miracle Match helps credit unions provide vital financial support to families coping with the serious illness or injury of a child through Children's Miracle Network Hospitals. Get Involved

Credit Union - Yoobi Back to School Backpack Drive

Give students in your community supplies they need to start the school year right. And Yoobi will match your contribution on a national level - doubling the number of students positively impacted. Get Involved