What makes credit unions different from other financial institutions? Our unique sense of purpose: People helping people.

Helping people and their communities has inspired the credit union mission since the beginning, and now we go to the very heart of the matter through programs that empower, engage and assist our communities.

Through CO-OP PURPOSE we are proud to offer credit unions unique access to a growing offering of carefully crafted partnerships with other purposeful organizations that align with our joined vision - Children's Miracle Network Hospitals and Yoobi

CO-OP PURPOSE Initiatives

By leveraging the scale and reach of our relationships with mission-driven leaders, CO-OP PURPOSE helps credit unions deliver on the promise of people helping people and financial well-being. 

CO-OP Miracle Match is a $1 million philanthropic matching program that encourages credit unions, chapters and leagues to create and participate in fundraisers that benefit their local Children's Miracle Network Hospital. 

The Yoobi Backpack Drive provides school supplies to kids in your community, as well as on a national level, while CO-OP donates financial literacy resources.

Join us, and connect deeper with your credit union's purpose.


Make your fundraising more impactful through this $1 million annual matching program. CO-OP Miracle Match helps credit unions provide vital financial support to families coping with the serious illness or injury of a child through Children's Miracle Network Hospitals. Get Involved

Connecting Credit Unions with Yoobi to Help Kids

Give students in your community supplies they need to start the school year right. And Yoobi will match your contribution on a national level - doubling the number of students positively impacted. Get Involved