Targeted Quarterly Marketing Campaigns
CO-OP Preferred Marketing quarterly campaigns could be the
easiest, most cost-effective way to increase card usage.
Using CO-OP Revelation to analyze your members' financial
habits, each quarterly CO-OP Preferred campaign targets segments
ripe for growth: low-volume and low-spend users,
and new members with inactive debit cards. When
cardholders reach target spending levels during the campaign month,
they earn valuable incentives.
All aspects of the CO-OP Preferred quarterly campaign are fully
managed. We will:
- Identify your target groups using CO-OP Revelation
- Create the campaign
- Customize direct mail with your credit union logo
- Manage direct mail
- Fulfill incentives
- Analyze results and deliver them to you
And new for 2016, you can even add on email
marketing to further boost your direct mail reach.
To learn more about how CO-OP Preferred can boost your marketing
power, take a look at the slipsheet, debit and credit results from previous Preferred
campaigns, success stories and more.