Growth & Retention Member Engagement

Increase cardholders. Grow revenue. Retain Members.

More than 100 million Americans are credit union members. How many of these members are engaged?

Ensure that your cards are the ones members reach for with member engagement solutions from CO-OP. Increase your cardholders, grow revenue and retain members with member rewards and campaign management that incentivize usage brilliantly.

More than 100 Million Americans are credit union members. How many of these members are engaged?

Member Rewards by CO-OP

Engage with your cardholders, encourage greater card usage and build loyalty for the long run with Member Rewards by CO-OP. For members: an intuitive, integrated interface designed to make rewards easy to track and redeem.

For you: a customizable program that delivers effective analytics and targeting, outstanding rewards choices and turnkey operational simplicity. 

This program is available regardless of whom you process with.

  • Choose from a feature-rich standard program or a customized offering created just for you.
  • Reward members with the industry’s most robust merchant-funded network, ShopSPOT by CO-OP.
  • Engage with members on the go with a mobile-optimized site or an API you can integrate into your mobile banking app.
  • Expand incentives beyond the card to include other credit union products like primary accounts and loans.

Merchant Funded Rewards

Award special deals, bonuses and exclusive offers to members in the easiest way possible. ShopSPOT links your card program to merchant-funded rewards. Access to thousands of exclusive merchant deals builds member loyalty - with minimal cost to you.


Your rewards program is only as compelling as the rewards you offer.

ShopSPOT by CO-OP offers the industry’s most robust merchant-funded network. Reward your members with bonus points, discounts and special buys at 3,500 online retailers, including national brands like Macy’s, Best Buy and Staples – as well as with exclusive local offers that set your credit union apart.

ShopSPOT by CO-OP is available as a standalone or as an enhancement to your current loyalty program. Plus, you get marketing and merchant support to help build awareness and encourage participation, while also keeping credit union costs under control.

Campaign Management

The power of analytics should enable you to market with greater efficiency and effectiveness. But getting from data to results isn’t always so easy.

CO-OP Preferred Marketing 

CO‑OP Preferred Marketing is a cost-effective solution that helps boost card portfolio revenue through quarterly campaigns fully managed by CO‑OP. Leverage the business intelligence available through CO‑OP Revelation® by launching precisely targeted consumer marketing programs designed to improve your card portfolio performance.

CO-OP does all the work. From messaging to mailing, incentives to results, CO-OP Preferred Marketing simplifies the process of creating and managing data-driven campaigns. Empower your data to deliver on the promise of better marketing.

Find out more about how CO-OP Preferred Marketing can work for you. Contact us via this form