Co Op Partners With Openideo To Launch Credit Union Engagement Initiative Supported By Mastercard At



Attendees of GAC will have early access to this new initiative on Monday, February 22, at 3 p.m. at the Marriott Marquis, 901 Massachusetts Avenue NW, Washington, D.C. (Room: University of D.C./Meeting Level 1). The CO-OP-MasterCard-hosted one-hour workshop will be led by OpenIDEO, a global community working together to design solutions for the world's biggest challenges. OpenIDEO team members will also be present at the CO-OP booth (#301) during GAC to gain input from attendees to continue shaping the platform, scheduled to go live in June.

"This CO-OP program powered by MasterCard is dedicated to co-creating the future of human-centered financial services," said Samantha Paxson, Chief Marketing Officer, CO-OP. "The online network will provide the process and tools to engage in human-centered design, and serve as a collaborative catalyst for innovation."

"MasterCard has partnered with CO-OP for many years to help inspire innovation and find creative solutions for the challenges confronting credit unions today," said John Ainsworth, EVP, MasterCard Worldwide. "We are very excited to join CO-OP in this effort to establish a platform with OpenIDEO that delivers the tools and resources to help credit unions drive their business forward."

In June the entire credit union community will have access to the online platform, which will extend beyond the industry to include millennial non-members who are already part of the OpenIDEO community. In addition, the engagement initiative will facilitate the hosting of local collaboration-focused events and include the design and release of new tools to help credit union employees lead the journey to innovative financial services.

During the February 22 workshop, OpenIDEO and the initiative's first group of "Credit Union Innovation Fellows" will help attendees explore human-centered design approaches through a hands-on session. Attendees will learn tools and skills to help them creatively tackle challenges they face at work, in addition to constituting the lab's first connected community of credit union change-makers.

The development of this initiative is a result of months of research to identify how to best create a solution enabling credit unions to connect with each other and share ideas via an online platform.

"Our credit unions identified a need for tangible, clear resources to help them innovate as well as a need to bring them together as one community," said Paxson. "This new endeavor will address these needs by focusing on community building and peer-to-peer learning as pathways to innovation."

For more information, visit

About CO-OP Financial Services

Based in Rancho Cucamonga, Calif., CO-OP Financial Services is a financial technology company that harnesses the vast breadth and depth of our insights, network and connections in order to provide a customizable suite of tools and services for credit unions. With a motto of "Be There. Be More," CO-OP's business lines include ATM, CO-OP Member Center, Connect (including CO-OP Shared Branching), Card Payments, Engagement, Security Innovations and THINK. To learn more visit