"CO-OP Purpose combines social mission with innovation to give credit unions a unique way to capitalize on their opportunity to attract consumers looking for both in a financial institution," said Samantha Paxson, Chief Marketing Officer for CO-OP. "The program extends our movement's traditional commitment to 'people helping people' and includes financial literacy education outreach, philanthropic and charitable giving, new ways of collaborating with colleagues and consumers, and access to research on the business case for corporate social responsibility."
According to the 2015 Edelman Trust Barometer, public levels of trust in business are at its lowest since 2008. Organizations that are able to enhance their net positive contributions to society are more likely to earn the trust of consumers.
At CO-OP's THINK 16 Conference on Thursday, May 5, attendees will be hearing from Perry Yeatman, External Director for Mission Measurement, who will be speaking on how corporate social responsibility programs can be profitable. She will be offering examples from companies such as Kraft and Unilever. In addition, CO-OP has commissioned a study by Mission Measurement to look at the business case for such programs specifically for credit unions. The results of the study will be available this summer.
Also for CO-OP Purpose, CO-OP is marrying the fintech revolution with mission by partnering with the National Credit Union Foundation and other potential partners on two new financial literacy programs:
In addition to the two financial literacy initiatives, CO-OP Purpose incorporates existing social responsibility initiatives, including:
For more information, visit http://co-opthink.org.
About CO-OP Financial Services
CO-OP Financial Services is a financial technology company that supports 3,500 credit unions and 60 million members by providing a cutting-edge suite of customizable tools and services. The company was the first in its industry to merge purpose, innovation and technology to help credit unions advance the industry mission of people helping people. To learn more visit www.co-opfs.org.