Transaction data was pulled from the debit and credit transactions of cardholding members of credit unions across the country using CO-OP Total Revelation, a data analytics tool from CO-OP Financial Services. The dollar amounts were tracked from February 12-14, 2013, and compared to cardholder spending from February 12-14, 2014.
"Valentine's Day this year happened to fall on the Friday before the three-day President's Day weekend, which perhaps fueled additional spending on what is normally a busy day for merchants," said Stan Hollen, President/CEO, CO-OP Financial Services. "That factor combined with an improving economy made Valentine's Day 2014 a perfect marriage of love and commerce."
Among the highlights of the CO-OP Total Revelation data:
For more information on CO-OP Total Revelation, visit http://www.co-opfs.org/.
About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation's largest credit union service organization in terms of number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of "Be There. Be More," CO-OP's products fall into three business lines, including "Locations," (ATM, shared branching and call center services); "Card Payments" (debit and credit processing) and "Mobile/Virtual" (mobile, online, check imaging, bill pay services). To learn more visit www.co-opfs.org.