Co Op Unveils Empowering People Amplifying Dreams To Promote Credit Unions To Consumers
CO-OP UNVEILS “EMPOWERING PEOPLE. AMPLIFYING DREAMS” TO PROMOTE CREDIT UNIONS TO CONSUMERS
RANCO CUCAMONGA, Calif., May 21, 2014 - CO-OP Financial Services is unveiling "Empowering People. Amplifying Dreams," a multi-faceted marketing program to promote credit unions to prospective members, targeting consumers born after 1980 and featuring singer/songwriter Daria Musk as a spokesperson.
"Credit unions are the best option for consumers as a primary financial institution in wide variety of ways, including personalized service, convenient access to funds and great lending rates," said Stan Hollen, President/CEO of CO-OP. "Yet studies show very low awareness of credit union benefits, especially among the young. CO-OP is a financial technology organization with nearly half of the more than 7,000 U.S. credit unions as clients. We are launching this initiative so that consumers can better understand how our industry empowers individuals to achieve their financial goals."
Young Singer/Songwriter a Centerpiece
The initiative will draw on the career of Daria Musk (http://dariamusk.com) to tell the credit union story. Musk has staked out a unique place in pop music both as a performer and an entrepreneurial, early-implementer of content channels. In 2011 she began to establish a market for her music by performing a live concert via Google+'s video chat feature, "Hangouts." She told her story of trial, risk and success at the THINK 13 Conference, sponsored by CO-OP, last April.
"The approach Daria took to launching her career has its financial equivalent in credit unions," said Samantha Paxson, Vice President, Marketing, for CO-OP. "She broke into the music business without a large budget and without a traditional recording contract. Credit unions are generally smaller institutions, but because of the cooperative, people-helping-people spirit that characterizes the movement, they have the unique ability to help Gen Y members realize their own life dreams."
The campaign will make use of primarily digital content sources from both CO-OP and Musk to cross promote credit unions and her music. The campaign will follow Musk's story as a consumer of financial services, focusing on how her credit union membership is helping her as a young person become established financially. The cross promotion began today, with her appearance at the morning General Session of CO-OP's THINK 14 Conference in New Orleans, La.
Launch of Consumer Campaign Will Take on Historic Musical Note
Musk will be hosting a concert and Google Hangout at the original House of Blues in New Orleans to launch the campaign. The event will be held Wednesday, May 21, at 7:45 p.m. (CDT).
This is the first Google Hangout originating from a House of Blues venue, and the concert will be followed by six future hangouts intended to engage U.S. credit unions' 97 million members.
CO-OP Also Launching Consumer Website
A key component of CO-OP's initiative is a new website, www.co-opcreditunions.org, designed to tell consumers more about the advantages of credit union membership.
"The website focuses on the Millennial generation's specific challenges and illustrates how credit unions provide the products and services that not only meet their challenges, but enhance their lives as a result," said Paxson. "There is widespread dissatisfaction among consumers with their banks and they are open to switching financial institutions. But, they want to do their research first. We intend our website to be a key resource as younger consumers consider their financial futures."
The website will include "Find a Credit Union," a directory for consumers to initiate their search for a credit union. The site will also soon feature an enhanced "Locator" for current members of credit unions participating in the nationwide CO-OP ATM and CO-OP Shared Branch networks.
The CO-OP campaign will also be supported by an array of paid advertising and marketing; public and media relations and events; and promotion through Facebook, Twitter and other social networks.
More information is available on the "Empowering People. Amplifying Dreams" campaign at CO-OP's new consumer website, www.co-opcreditunions.org.
About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP
Financial Services is the nation's largest credit union service
organization in terms of number of credit unions, assets and
members. The company helps credit unions thrive by providing
products and services that make it more convenient for members to
do business with them. With a motto of "Be There. Be More," CO-OP's
products fall into three business lines, including "Locations,"
(ATM, shared branching and call center services); "Card Payments"
(debit and credit processing) and "Mobile/Virtual" (mobile, online,
check imaging, bill pay services). To learn more visit www.co-opfs.org.
MEDIA ALERT:
CO-OP SPONSORS GOOGLE+ HANGOUT CONCERT
TONIGHT
FEATURING SINGER/SONGWRITER DARIA MUSK
First Google+
Hangout Originating from a House of Blues Venue;
The Concert Will Be Followed by Six
Others
RANCO CUCAMONGA, Calif., May 21, 2014 - Kicking off its campaign to promote credit unions to consumers, CO-OP Financial Services is sponsoring a Google+ Hangout concert tonight at the New Orleans House of Blues with a performance by Singer/Songwriter Daria Musk.
- What: Live Google+ Hangout Concert.
- When: 7:45 p.m. Central Time.
- Where: House of Blues New Orleans. This
is the first Google+ Hangout originating from a House of Blues
venue.
- Why: The first step in CO-OP's
"Empowering People. Amplifying Dreams" program to promote credit
unions to prospective members, targeting consumers born after 1980
and featuring Musk as a spokesperson.
CO-OP is committed to attracting new audiences to credit unions, and engaging young consumers in their environments. We are determined to take the great message about credit unions to them, spreading the credit union movement's messages within media and channels that Millennials are already actively using.
This concert will be followed by six future hangouts intended to engage not only the 97 million members of U.S. credit unions, but attracting those who may not be credit union members yet - starting with Daria's 3.3 million Google+ followers.
- How: To join the concert, go to the watch
page at http://bit.ly/1gWZyc0.
- More Details: Please find attached news
release on the entire scope of the "Empowering People. Amplifying
Dreams" campaign.
- In Brief: The campaign will make use of
primarily digital content sources from CO-OP and Musk to promote
credit unions where young consumers are, rather than expecting them
to seek out credit unions.
A key component of the program is a new website, www.co-opcreditunions.org, designed to tell consumers more about the advantages of credit unions.
The campaign will also be supported by an array of paid advertising and marketing; public and media relations and events; and promotion through Facebook, Twitter and other popular social networks
More information is available on the "Empowering People. Amplifying Dreams" campaign at CO-OP's new consumer website, www.co-opcreditunions.org.
About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP
Financial Services is the nation's largest credit union service
organization in terms of number of credit unions, assets and
members. The company helps credit unions thrive by providing
products and services that make it more convenient for members to
do business with them. With a motto of "Be There. Be More," CO-OP's
products fall into three business lines, including "Locations,"
(ATM, shared branching and call center services); "Card Payments"
(debit and credit processing) and "Mobile/Virtual" (mobile, online,
check imaging, bill pay services). To learn more visit www.co-opfs.org.
