RANCHO CUCAMONGA, Calif., July 1, 2013 - The first phase of a comprehensive marketing initiative to rebrand and promote credit union shared branching to consumers will be launched later this month by CO-OP Financial Services.
"Our goal is to work with our client credit unions to help them promote their participation in CO-OP Shared Branch," said Stan Hollen, President/CEO, CO-OP Financial Services. "This is the beginning of a multi-year program to rebrand our shared branch network, as well as our ATM network, to maximize consumer recognition of these key credit union services."
In mid-July CO-OP Financial Services will distribute launch kits to participating credit unions containing access to new signage, including logos and graphics; new web/digital program assets, advertisements and locator details. This material is being provided about one month in advance of the "go public" date of August 13, when CO-OP and credit unions will begin displaying the new CO-OP Shared Branch brand.
Hollen announced CO-OP's intention to rebrand shared branch services to consumers at THINK 13. CU Service Centers and its swirl logo will be replaced by CO-OP Shared Branch signage. In addition, CO-OP Network will receive a slight revision, rebranded as CO-OP ATM, so that consumers can quickly identify the service they need within a uniform brand.
"The new logos and other promotional materials will contribute to member convenience, and help credit unions attract new members," said Hollen. "Shared branching and surcharge-free ATMs provide the industry with a significant competitive advantage over banks, as CO-OP Shared Branch ranks fourth nationally in terms of financial institution branch outlets, and CO-OP ATM is larger by far than any proprietary bank network."
CO-OP Shared Branch includes 5,000 "live teller" branches, enabling members to enter participating credit union branches and conduct their business as if they were at their own home branch. The network also includes more than 2,000 self-service devices at credit union branches and in select 7-Eleven stores. CO-OP ATM provides access to 30,000 ATMs nationwide, including 9,000 deposit-taking ATMs. CO-OP Shared Branch and CO-OP ATM locations can be found in all 50 states.
For more information, visit http://www.co-opfs.org. .
About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation's largest credit union service organization in terms of number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of "Be There. Be More," CO-OP's products fall into three business lines, including "Locations," (ATM, shared branching and call center services); "Card Payments" (debit and credit processing) and "Mobile/Virtual" (mobile, online, check imaging, bill pay services). To learn more visit www.co-opfs.org.