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Co Op And Tmg Launch Advertising Campaign

CO-OP and TMG Launch Advertising Campaign


9/24/2012
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Executives from each company teamed up to create a new graphic element symbolizing the power of TMG/CO-OP strategic alliance. According to CEOs Shazia Manus for TMG and Stan Hollen for CO-OP, the companies designed the seal as a symbol of the new future in payment innovations.

Patterned after a vintage “seal of approval,” the unified co-branding effort and seal will be introduced to credit union audiences in display ads scheduled to publish this week. The seal will be integrated into each company’s print and digital marketing efforts moving forward.

The seal carries the logos of both companies in the center of a medallion-shaped logo surrounded by the copy “Leaders in Innovation” in circular typeset.

Some of the initiatives the pair is working to bring to the market include:

  • flexible payment solutions to fit the diverse needs of 7,300+ credit unions
  • launch of innovative, next generation, mobile banking and payments products
  • best-in-class after-hours cardholder support services
  • enhanced integrated reporting and data analytics tools
  • industry-leading fraud prevention strategies
  • market-leading EMV chip card technologies
  • development of full-service card portfolio consulting services
  • data aggregation and integration of Springboard, a proprietary technology interface providing a faster, more efficient way to serve cardholders

“TMG and CO-OP have joined forces to offer our clients and their members a new standard in convenience products and payments solutions. It takes two to raise the bar that high,” said Manus, referencing the new ad campaign slogan. “This ad campaign gives our critical audiences a visual of the power of partnership, something to remind them of our collective promise to be leaders in innovation and to propel the payments industry into tomorrow.”

Stan Hollen, President/CEO of CO-OP, added the advertising collaboration hints at other initiatives in the works. “This partnership is about more than economies of scale or efficiencies,” he said. “TMG and CO-OP understand credit unions are excited about the future of payments, yet they need sound guidance and support to bring the right products and services to their members. That future, for TMG and CO-OP, is now. We are actively designing and testing the innovations that will become consumers’ must-have financial tools in the near future.”

About TMG

The Members Group (TMG) is dedicated to creating customized, technology-driven card processing and payment solutions for credit unions and community-based financial institutions across North America. Innovations in fraud management, loyalty programs, alternative payment systems and analytic reporting, and the competitive advantages they create, have helped TMG forge a new standard in offering cutting-edge credit, debit, ATM, prepaid card products and a P2P payment solution. For more information, visit www.themembersgroup.com.

About CO-OP Financial Services

Based in Rancho Cucamonga, Calif. and founded in 1981, CO-OP Financial Services is the industry leader in access and convenience products for credit unions. CO-OP Financial Services connects credit union members to their accounts through network, payment processing, e-commerce, shared branching and call center services. With more than 3,500 credit union members, 30 million cardholders, 30,000 surcharge-free ATMs, 4,900 shared branch locations and more than two billion annual transactions, CO-OP Financial Services offers the tools, counsel and leadership to help credit unions prosper. To learn more, visit www.co-opfs.org.