TRAINING & WEBINARS
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Jobs To Be Done - Understanding Your Members Needs
Our ever-changing financial landscape shows no sign of slowing - or settling - down. Which means understanding not only how to implement new products and services, but also possessing the tools and strategies to ensure their success, is critical. Join Uwe Hook, founder of Hook Consulting, and CO-OP Chief Marketing Officer, Samantha Paxson to hear how having a clear understanding of your members’ pain points can help you gain traction and help them “get their jobs done.” In our webinar, you’ll learn: -Why people don't really buy products or services; they "hire" them to get a job done -How to focus more on your member’s emotional, social and functional needs -How to develop solutions that speak to the true motivations people have for buying
