One Backpack - Double the Impact!!

The 2018 Back to School Drive finished with over 22 credit unions nationwide delivering over 1,150 backpacks and financial literacy kits to schools and communities in need. In keeping with its “buy one, give one” philosophy, Yoobi also donated an equal number of items to the Kids in Need Foundation – multiplying the impact of the drive.

 In 2017, CO-OP teamed up with socially-conscious school supply company Yoobi to bring the Backpack Bundle Drive to credit unions as a way to reach out to local schools and kids with vital supplies and the message of financial wellbeing.

“Giving kids the tools they need for a quality education is a shared obligation. None of us can do it on our own,” said Justin Wolff, Chief Giving Officer at Yoobi. “For the second year in a row CO-OP and associated Credit Unions have demonstrated their commitment to the communities they serve by delivering tens of thousands of Yoobi school supplies to thousands of kids across the U.S. It has been an honor to partner with an organization that believes in kids and their potential to change the world.”

By participating in the campaign, credit unions also help teach kids and families about better money management and fiscal responsibility, as each delivery includes a financial literacy kit from Money Mammals or the National Credit Union Foundation. We look forward to increasing our credit union participation in 2019! Sign-ups will begin in June.

CO-OP is proud to partner with the National Credit Union Foundation/Biz Kid$ and Money Mammals to provide the financial literacy kits.

John Lanza, Creator and Chief Mammal for Money Mammals, added: "We so fortunate to be able to help CO-OP and Yoobi bring not only much needed supplies to classrooms, but also our Money Mammals Teaching Kits that get kids excited about money-smart learning and give teachers material to create lessons and make financial literacy learning fun!"

“We are honored to be a part of this important initiative that not only gives students the supplies they need to be successful in the classroom but also the tools they need to be financially successful as well,” said Danielle Brown, Program Director for the National Credit Union Foundation. “We know that when you change a kid’s financial future, you change their life. That’s exactly what Biz Kid$ does and we are excited to partner with CO-OP Financial Services to have a positive impact on so many students!”


Helping Credit Unions Connect with their Community

Here's what participants said about the program:

“Our Leadership Team gravitated to this opportunity almost immediately for the team building aspect, in addition to community assistance opportunity. I am very pleased to have CO-OP as a partner in supporting our mission as a credit union.”

Greg Strizich, president/CEO of Helena, Montana-based Helena Community Credit Union

“We delivered the backpacks and kit today to the school/class that won and had a blast! What a great idea and partnership – keep them coming!”

Erica Waetjen Beach, vice president of marketing for Lake Forest, California-based Eagle Community Credit Union

“It was an amazing feeling to be able to help little ones go back to school with the things they need to be successful.”

Jennie Gylock, marketing supervisor for Escanaba, Michigan-based Peninsula Federal Credit Union

Who is Yoobi?

Yoobi is an innovative school supply company selling kids' stationery, fun office supplies and other school, home and office essentials. Its name, meaning "one for you, one for me," denotes an initiative to match each item sold with a donation to a classroom in need. Find out more on at

Our partnership with Yoobi was hatched at THINK 15 when Yoobi founder and THINK keynote speaker Ido Leffler challenged CO-OP and the credit union community to partner up and help kids. Together, CO-OP and Yoobi presents credit unions the opportunity to help students thrive. It’s a simple, no-fuss way to positively impact both local and national communities.

Yoobi has directly impacted over four million kids

Recent research supported by CO-OP reveals that consumers favor mission-oriented organizations whose community-engagement efforts are naturally consistent with their business purposes. Reinforcing the stature of credit unions as trusted financial resources by promoting financial literacy in your community helps you build a distinctive competitive edge