Retain your increasingly busy current members, and attract new
ones, by offering the convenience of widespread branch access and
greater person-to-person contact. Extend your reach with shared
branching to give your members what they demand. And expand your
opportunities to deepen relationships by providing additional
products that add new channels for profitability while reinforcing
your value as a primary financial institution.
Credit unions often underestimate the cost of inconveniencing their
members. Although new channels such as online and mobile are
important, the thousands of branches maintained by big national
banks offer serious competition for the allegiance of the countless
consumers who prize having many convenient places to interact in
person with their financial institutions. Through the cooperative
power of CO-OP Shared Branching, you can leverage the strength of
the fourth largest branch network in the country to retain these
most active and profitable members.
More than 1,800 institutions now participate in CO-OP Shared
Branching, representing thousands of locations in 50 states.
Leverage the economic advantages of this cooperation as part of
your branch delivery strategy and you can offer the convenience of
an expanded service area, plus service continuity that builds
member relationships and bolsters disaster recovery.
CO-OP Shared Branching provides:
Extended reach and enhanced member service with more than 5,000
nationwide branch locations and over 2,200 kiosks, near work, home,
shopping and travel locations, including the ability to market
Credit Union Service Center locations as your own.
Ability to make deposits, withdrawals, transfers, account inquiries
and other transactions at locations convenient to your
Access to accounts even when members move, are on vacation or are
out of town in an emergency.
Growth potential through the deeper, more loyal relationships with
your most valuable members that make households with shared
branching 12 times more profitable than those without.
Continuing innovation to give your members the leading-edge
convenience they expect.
CO-OP Shared Branching capabilities include:
Locator Services that make shared branching locations
as easy to find as you are.
Credit Union Recovery (CURe) that protects your
ability to serve your members when disaster strikes.
Secret Shopper Program to ensure shared branches
everywhere share your high standards of service.
Professional Marketing Support provided by CO-OP
to build awareness of your expanded capabilities.