Merchant-Funded Rewards Program Introduced by CO-OP Financial Services
ShoppingFLING Helps Credit Unions Strengthen Member Relationships
RANCHO CUCAMONGA, Calif. (October 31, 2011) – CO-OP Financial Services is expanding its rewards offerings with ShoppingFLING, a best-of-breed, standalone merchant-funded rewards program, designed to help credit unions increase profits and strengthen relationships with their members.
ShoppingFLING is being offered by CO-OP Financial in partnership with RewardsNOW, Inc. of Dover, N.H. (www.rewardsnow.com). The program is a uniquely affordable way for credit unions to offer rewards on debit cards, leveraging an online shopping portal to earn cash back for members.
“CO-OP Financial Services is dedicated to helping credit unions expand profits and maintain long-term member relationships,” said Stan Hollen, President/CEO for CO-OP Financial Services. “ShoppingFLING does both by increasing card usage and incremental interchange revenue as well as increased member engagement in their credit union.”
ShoppingFLING enables credit unions to offer members added valued to further differentiate their checking accounts from banks charging fees. As part of the package, CO-OP Financial Services is offering a turnkey marketing support program to help credit unions market ShoppingFLING while keeping their institution and card programs top of mind with their members. Merchant rebates offset program costs, making ShoppingFLING an extremely affordable way for credit unions to offer rewards. The program can also be added as an enhancement to an existing rewards program.
Credit union members access ShoppingFLING directly from a credit union’s website. Members earn cash back for shopping online or in store and can take advantage of special deals, just by using their credit union-issued debit or credit card.
For members, the program includes cash back awards and great deals; online and in-store shopping at hundreds of national merchants, as well as dining and entertainment; ZIP Code search and mapping capability for merchant locations and a search by category feature.
To learn more about ShoppingFLING from CO-OP Financial Services, visit www.co-opfs.org/grow (see CO-OP Relationship Builder Portfolio).
About RewardsNOW, Inc.