Increasing interchange revenue and profitability. Encouraging debit card usage among underperforming segments of your portfolio. Better managing your debit portfolio with limited resources. All while building member loyalty. Every quarter, CO-OP Preferred helps you address these challenges with fully managed, turnkey consumer marketing programs offered through CO-OP Ad Lab.
| Click here to learn more about the current CO-OP Preferred campaign, “Reward Yourself,” through 9/14/11. This campaign is focused around incenting your members to make more debit transactions during November 2011. |
Every CO-OP Preferred campaign makes it easy to: • Grow revenue and maximize profitability by increasing debit transactions, purchase volume • Enhance member satisfaction and retention by reaching members with offers and incentives • Reduce expenses by homing in on precisely targeted cardholder segments. • Improve efficiency by letting CO-OP’s fully managed resources free you to better serve Leverage a complete package of services that includes: • Identification of the target group within CO-OP Revelation • Creation of the campaign • Development of direct mail creative • Customization of direct mail with your CU logo • Management of direct mail and incentives • Analysis of results • Fulfillment of incentives • Presentation of final results to you |
Click here to learn more and participate. |
| Thank you for your inquiry. If you have any questions, please contact the CO-OP Marketing Department at 800.782.9042 ext. 7001, or email marketing@co-opfs.org. |