Rancho Mirage, CA • April 14-16, 2008
John Moore
For the past decade, John Moore has made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideas for Whole Foods Market and Starbucks Coffee.
As the Director of National Marketing for Whole Foods Market, John focused his team on engaging in activities that were less about using traditional advertising and more about using the influential power of customers as the advertising vehicle. At Starbucks, John led countless highly successful in-store and out-of-store marketing promotions as a Retail Marketing Manager.
Today, through speaking engagements and through his Brand Autopsy Marketing Practice, John shares business and marketing advice with companies aspiring to become the next Whole Foods or Starbucks.
He has been recognized by Fast Company magazine as a 'leading practitioner of the arts of customer service and marketing" and serves as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. John is also the author of the Brand Autopsy blog and the author of Tribal Knowledge, a business management book from Kaplan Publishing. John Moore currently resides in the badlands of Central Texas. (That's Austin.)
