Rancho Mirage, CA • April 14-16, 2008
Craig Beach
Craig Beach is currently the senior vice president marketing/business development for CO-OP Shared Branching, where he is responsible for the total marketing, advertising and sales for the corporation, which represents the cooperative product of shared branching. Prior to his current position, he was vice president marketing/business development for Credit Union Service Corporation, which combined with CO-OP in 2007. Subsequently, he was Vice President/COO of Georgia Central Credit Union for nine years; helping build the corporate credit union to a $1 billion organization for Georgia credit unions. Beach has been involved in many aspects of credit union business in his 21 year tenure, including branch management, compliance, investments, cash management, and now shared branching/EFT. Additionally, Beach served several years as a credit union auditor for the Alabama Credit Union League’s central district. Beach began his career in credit unions in Colorado after graduating with a BS in Business Admin/Marketing from the University of Northern Colorado.
