Tony Hsieh, Online Retail Entrepreneur, Added to THINK ’10 Conference Speakers

CEO of Zappos.com Will Address “Successful Business Innovations in the New Economy”

RANCHO CUCAMONGA, Calif. (January 21, 2010) – Tony Hsieh, CEO of billion-dollar-a-year online shoe retailer Zappos.com, Inc., has been added to the THINK ’10 Conference and will address how credit unions can adopt their own successful online retail strategies.

Business Innovations in the New Economy.” THINK ’10 will be held April 18-21 at the Fairmont Scottsdale in Scottsdale, Ariz. Registration for this year’s conference is free to credit unions. To learn more and register, go to: www.co-opthink.org.

Hsieh’s speech will be delivered in the morning of Tuesday, April 20, and is entitled “Successful “Online retailing of products and services is a key part of the new competitive landscape for credit unions,” said Stan Hollen, President/CEO of CO-OP Financial Services, the conference organizer. “Zappos.com has revolutionized online retailing by relentlessly focusing on customer service.”

Founded in 1999, Henderson, Nev.-based Zappos.com grew sales from $1.6 million in 2000 to more than $1 billion in 2008. In addition to shoes, the company is branching out to clothing, eyewear, watches and other lines of apparel. In November, Seattle, Wash.-based Amazon.com, Inc., the nation’s largest online retailer, acquired Zappos.com for shares worth $1.2 billion.

Prior to joining Zappos.com in 2000, the 36-year-old Hsieh co-founded Venture Frogs, an investment firm specializing in Internet startups. Before that, Hsieh co-founded LinkExchange, an advertising network that was sold to Microsoft for $265 million in 1998. Hsieh’s reputation as an innovative entrepreneur and manager has earned him 1.6 million followers on Twitter.

The annual THINK conference from CO-OP Financial Services delivers top level strategic advice from outstanding thought leaders in a variety of fields so that credit union leaders can aggressively move their institutions forward. THINK ‘10’s theme is “Resetting Priorities for a New Landscape” and will focus on how credit unions can do more with less in this challenging economy.

Previously announced THINK ’10 speakers include Bob Herbold, former chief operating officer of Microsoft Corp.; Tim Sanders, former chief solutions officer of Yahoo! Inc., and Dave Schembri, chief executive officer of smart USA.

About CO-OP Financial Services

Based in Rancho Cucamonga, Calif., CO-OP Financial Services is the industry leader in access and convenience products for credit unions. Nearing 30 years of credit union service, CO-OP connects credit union members to offerings like their nationwide ATM network, debit processing services, ATM processing and other account-driven access channels such as shared branching, check imaging services and mobile payments. A total of 3,000 credit union members, 26 million cardholders, 28,000 surcharge-free ATMs, 3,700 shared branch locations, plus 160 million-plus monthly transactions, make CO-OP the nation’s largest credit union service organization, offering the tools, knowledge and leadership to help credit unions prosper. To learn more, visit www.co-opfs.org.

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