CO-OP Preferred
Increasing interchange revenue and profitability. Encouraging
debit card usage among underperforming segments of your portfolio.
Better managing your debit portfolio with limited resources. All
while building member loyalty. Every quarter, CO-OP Preferred helps
you address these challenges with fully managed, turnkey consumer
marketing programs offered through CO-OP Ad Lab.
Every CO-OP Preferred campaign makes it
easy to:
- Grow
revenue and maximize profitability by increasing debit
transactions, purchase volume and average spend.
- Enhance
member satisfaction and retention by reaching members with offers
and incentives relevant to them.
- Reduce
expenses by homing in on precisely targeted cardholder
segments.
- Improve
efficiency by letting CO-OP's fully managed resources free you to
better serve your members.
Leverage a complete package of services
that includes:
- Identification of the target group within CO-OP Total
Revelation
- Creation of the campaign
- Development of direct mail creative
- Customization of direct mail with your CU logo
- Management of direct mail and incentives
- Analysis of results
- Fulfillment of incentives
- Presentation of final results to you
Click here to learn about
our current campaign, "Treat Yourself".