Understanding your debit cardholders' behavior is the first step
to influencing it. With CO-OP Total Revelation, you have the robust
data warehousing tool you need for sophisticated data analyses that
can inform marketing programs and drive issuer performance. CO-OP
Total Revelation offers you deep insight into your portfolio's
performance-right down to the transactions of an individual card,
network, merchant or ATM.
- Improves debit portfolio profitability by uncovering hidden
opportunities within transaction data and cardholder
demographics.
- Manages and lowers fraud losses by identifying fraud patterns
and vulnerabilities down to the transaction level, in minutes
rather than hours.
- Provides pre-built "one-click" executive management and
trending reports, saving you hours of labor.
- Shows you how you compare to other CUs with peer-to-peer and
customized benchmarking.
- Helps you manage profitability more easily with automated
marketing campaign management and profitability-analysis
tools.
- Works with your own marketing tools or CO-OP Ad Lab to develop
precisely targeted marketing efforts that increase card usage and
revenue, backed by an in-depth understanding of members' behavior
and demographics.
- Provides industry expertise with full-service consulting and
analysis.
- Eliminates the need for in-house software maintenance with
web-based software maintained by CO-OP.