Understanding cardholders' behavior at the ATM is the first step
to influencing it. With CO-OP Total Revelation, you have the robust
tool you need for sophisticated data analyses that can inform
marketing programs and drive issuer performance. Plus acquirer data
lets you understand the complete transaction picture at your ATMs,
not just what your members are doing. CO-OP Total Revelation offers
you deep insight into your portfolio's performance-right down to
the transactions of an individual card.
- Gather comprehensive and easily interpreted card-usage data,
without acquiring costly software.
- Use with your own marketing tools or CO-OP Ad Lab
to develop precisely targeted marketing efforts that increase card
usage and revenue.
- Employ advanced higher-tier options to support cardholder
segmentation strategies, marketing campaign management and
profitability analysis.